#3BLchat – ‘CSR / Sustainability Reporting: A marathon not a sprint’

Written by on March 4, 2014 in CSR - No comments

3BL_4C_gradient#3BLchat – ‘CSR / Sustainability Reporting: A marathon not a sprint’

CSR and Sustainability Reports have come a long way, mostly. With increasing numbers of private sector organisations than ever before now formally producing non-financial reports, and amidst an energetic evolution of reporting frameworks, 3BL Media wanted to facilitate the exploration of how the best companies engaged with stakeholders.

We invited Henk Campher, SVP Business + Social Purpose, and MD Sustainability at Edelman and Guy Morgan, Director of Advisory Services at BSR to share their expert knowledge and fuel a 60 minute #3BLchat powered debate.

In the relatively short time period the conversation covered many of the major aspects of reporting communications and engagement, and received direct insight and best practice examples from professionals at global giants such as Cisco, Dell, SAP, Sodexo, AMD and Marks & Spencer.

As expected there were strong recurring themes around balancing data provision with storytelling, how to sustain communication all year round, understanding varying stakeholders preferred communication channels and how to inject disruption and innovation into the process.

Here’s a brief sample of the conversation…

For a full list of the questions, Henk’s and Guy’s answers, plus highlights from the community check out our Storify version here.

Keyfacts shared:

  • Total reports now over 6500 (but 180 million businesses out there)
  • First time reporting numbers peaked at just over 1200 in 2010
  • Around 50% of all reports are from European organisations

Resources shared and by whom:

3BL Media + Team (@CJ_Schneider1 & @Karen_Ammann):

Guy Morgan (@gnmorgan77):

Cisco (@CiscoCSR)

Tim Mohin (@TimMohinAMD)

Shared Value (@SVInitiative)

Wizness (@WiznessPlatform)

John Friedman (@JohnFriedman) – Sodexo

Adam Elman (@adamelman) – Marks & Spencer

BSR (@BSRNews)

Iliyana Stareva (@IliyanaStareva)

Gareth Kane (@GarethKane)