September 27, 2011, 1 Comment

An analysis by the Sequoia Lab Team The term “differentiated green” refers to companies who pursue green strategies to go beyond clearing regulatory and negative PR hurdles.  It refers to […]


Insights on the Eco Index: how the outdoor apparel industry’s sustainability tool changes the game

August 15, 2011, No comments

If you could reduce your product packaging costs by 38% while offering a more sustainable solution to your customers, would you think twice? Many comp ...


Corporate Philanthropy: Beyond the Checkbook

July 7, 2011, No comments

Save a Tree! Save a Whale! Save your breath. Today’s consumer is too socially savvy to be impressed by companies who simply write a check to a ...