About three years ago, Discovery Communications, the world’s topmost nonfiction media company, introduced an innovative annual initiative for high school girls called “Say Yes to the Prom.” The initiative brought together Discovery employees, industry partners and leading lifestyle brands to make prom more accessible and empower high school girls across the country.
Last month Discovery announced the national expansion of the “Say Yes to the Prom” program to reach out to a greater number of deserving high school girls. The program involves mentorship and donations of dresses, makeup and accessories with a view to promoting confidence and a positive self-image among high school girls.
“Say Yes to the Prom” invites a chosen group of high school girls to meet with Monte Durham, star of TLC’s “Say Yes to the Dress: Atlanta,” makeup and style experts as well as Discovery employees for mentoring, prom dress shopping and makeovers at Discovery’s global headquarters. The program has expanded this year to Chicago and Des Moines, and is expected to more than double its impact compared to the previous years.
To extend the reach of the program, Discovery will partner with Mediacom to hold “Say Yes to the Prom” for girls from Roosevelt High School on April 23 at La James International College in Des Moines. It will also partner with Comcast, OWN and Harpo to host girls from Julian High School and Curie Metropolitan High School for the final event at Harpo Studios in Chicago on May 7.
To further build the relationship between the girls and their employee mentors and to reinforce the day’s overarching goals of building courage and self-confidence, a pre-prom mixer and networking event will be hosted in each of the cities.In addition to the day’s style sessions, mentoring events and a red carpet finale, the girls also will receive a letter from First Lady Michelle Obama.
Discovery Communications and TLC are also spreading the style online and across social media, inviting people across the country to flash back to their prom moments. Everyone is invited to share their photo memories of prom using the #TBTPromhashtag on Twitter, Instagram and beyond every Thursday through May 8. Each week the TLC team will select their favorite #TBTPrompics – which may include a few familiar faces – to feature on TLC.com. Regular updates on “Say Yes to the Prom” can be received by following the #SYTTP hashtag across social media.
Source: 3BL Media
Image Credit: Flickr via Lauren Lionheart
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