Girls Who Code Immersion Program Grad Ceremony Inspires Teens

Posted by on November 6, 2017 in CSR, Education, Tech, World
Viacom’s Girls Who Code summer immersion program graduation ceremony at Viacom’s Times Square Headquarters inspired a new generation of teen techies.

Viacom’s Girls Who Code summer immersion program graduation ceremony at Viacom’s Times Square Headquarters inspired a new generation of teen techies.

Each year since 2015, Viacom Headquarters has opened its doors to a group of teenagers, letting them loose on the floors of our tech department and off-site broadcasting control rooms.

Sound hectic? Well, it’s part of Girls Who Code, a nationally-renowned nonprofit initiative which aims to increase the number of women in computer science. It teaches young girls computer programming skills, which they can use towards a future career in tech, or any number of jobs where this knowledge is essential.

Viacom provides expert mentors from various fields in the company to teach the girls what it takes to become a force in any industry they pursue. We host field trips to off-site locations such as The Daily Show production studio, where the teens can see how many ways tech can be applied in the media industry.

And yes, the result is a bustling summer of adventure and learning, with crowded elevators at company headquarters and wide-eyed teens gazing at the walls of our building as if it were a majestic castle. It’s also a valuable learning experience for current employees.

In many ways, our GWC program reminds me of how lucky I am to work at Viacom—a place where we’re encouraged to learn new skills, connect with colleagues in other departments, and walk through hallways covered with exquisite art.

At the end of August, the company held a graduation ceremony for these students at our Times Square Headquarters.

Viacom President and CEO Bob Bakish spoke at the event, telling the audience how Viacom’s involvement with GWC personally resonated.

“Speaking as an engineering grad – but more importantly, as a dad of two teenage girls, it’s especially gratifying that Viacom is part of this incredibly important work to build a strong community of female leaders in computer science,” said Bakish.

“[Viacom] brands create great content that drives culture and conversation in more than 180 countries. Coding enables us to do what we do – from production to distribution, operations to advertising, broadcasting and beyond.

It is the glue that holds our digital infrastructure together…and it’s the foundation for the new and innovative experiences that allow our fans to connect even more closely with their favorite Viacom brands and content.”

Nickelodeon President Cyma Zarghami also spoke, telling the audience of graduates, employees and family members how crucial coding is for women. “There are so many places where females are underrepresented and its inspiring to know there are movements like Girls Who Code who are trying to change that,” said Zarghami.

The Nickelodeon executive followed up with an pertinent example of how the network broke gender tropes with an iconic 90s show, Clarissa Explains It All.

“It was an important show because it broke a lot of rules. We were told that boys wouldn’t watch shows about a girl. And that more girls would watch a show about a boy than about a girl,” said Zarghami. However, the show defied stereotypes: “It was a giant hit.”

There is so much more to be done, Zarghami stressed. “There aren’t enough women directors, or screenwriters, or producers. Or female leads in super-hero movies,” said Zarghami.

“But there is a movement now to change all of that, not just in TV and tech, but in every field. And you, and your generation, and organizations like Girls Who Code, are a big part of this change.”

 

 

3BL Media

3BL Media is the leading CSR (Corporate Social Responsibility) and sustainability news and content distribution company. The company works with organizations including, multinational corporations, SME's and non-profits to distribute multi-format media assets regarding environmental and social issues. 3BL Media leverages its expertise in corporate responsibility, technology and social media to enable organizations to communicate their Triple Bottom Line initiatives to various stakeholder groups. 3BL Media is the publisher and producer of The CSRminuteâ„¢ and the CSRreportâ„¢. http://3blmedia.com

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