Go Green & Make Connections

Posted by on June 23, 2011 in Asia, cause marketing, charity, Green, poverty, PR+Social Media

On Saturday, June 18,  I did another presentation of  ‘To Laos with Love: Presentation Series’ on the patio of Java Jive, my favourite neighbourhood cafe, where I am conducting these events twice a month throughout the summer. In attendance that evening was a local political figure, Ellen Michelson, who had run as a Green Party candidate in our last major Canadian election.

After the presentation, we chatted for a little while about how we can increase public awareness of Adopt a Village in Laos in Toronto, with particular emphasis on the water filters campaign for 2011-2012. She offered me some excellent options for venues where Adopt a Village in Laos could maximize its public exposure and hopefully increase water filter donations.

The morning after the presentation, I went on Facebook and personally thanked her for attending. I also asked her if she could email me her ideas. Within a couple of hours, I received an email with those very details.

One of the biggest and potentially greatest opportunities for exposure is on Sunday, July 3 when Toronto celebrates its annual Gay Pride Day. Like many other organizations that day, the Green Party will have a booth set up on the street. I have an open invitation from Ellen to share this booth with Green Party representatives, where I will be able to interact with and educate the public about Adopt a Village in Laos and distribute the water filter brochures.

In mid-July, the Green Party will have a table set up at a community event called Sunday in the Park. Granted, this will be a smaller event, but it will still give Adopt a Village in Laos a public presence.

On Saturday, September 10, the Green Party will be participating in an annual street event, called The Cabbagetown Parade & Festival. Just as at Pride, I have an invitation to share their booth to raise awareness for Adopt a Village in Laos.


It is said that a journey begins with a single step. On Tuesday, July 7, 2010 my journey to Laos began when I met Mike Yap, who introduced me to the Adopt a Village project. Having always been fascinated by other cultures, I was immediately captivated by the concept. In mid-August I visited Port Hope, where Mike and Steve Rutledge, who is the other half of the driving force behind this humanitarian effort, reside. That weekend I listened to Steve talk with great enthusiasm about their work. I became more and more intrigued. On Canadian Thanksgiving weekend, I visited them again. That Saturday night I had the honour of attending their presentation/fundraiser for the Adopt a Village in Laos project at the beautifully restored Capitol Theatre in downtown Port Hope, Ontario. Having never had their presentation/fundraisers captured on video before, I volunteered to record this event with my iPhone. When I returned home, I would edit it and then upload it to YouTube in hopes of raising awareness of their work to a larger audience. From that weekend I came away glowing inside with a wonderfully positive energy. Inspired, I made a commitment to myself and to Mike and Steve that I would help them with their endeavours. Since that time, I haven't disappointed. Please visit my personal blog, My Journey to Laos, at http://myjourneytolaos.blogspot.com to see how I have been trying to help them raise awareness for their cause. Ultimately, I will go to Laos and experience for myself all the great work which they have done and continue to do.

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