Google Launches ‘Google for Non-Profits’

Posted by on March 16, 2011 in charity

Today Google launched Google for Non-Profits, a program which provides product offerings and enhanced online resources for non-profit organizations in the US. With the launch of this program they hope to help non-profit organizations raise awareness for their cause, increase their donor base, and improve operations. The program offers several benefits which are further explained below.

1. Reach and Engage more donors

Google aims to help non-profits by providing them with tools that help them reach and better engage with their donors. Over the years Google has added to their suite of applications and now include some pretty useful ones for organizations who strive to promote social good.

Products Include:

  • Google Grants- up to $10,000 a month in advertising on Google Adwords
  • Google Analytics- free enterprise-level web analytics software
  • Learn how Direct Relief International used Google tools to reach donors

    2. Raise Awareness

    One of the most difficult challenges as a non-profit is to rise above the noise and garner the awareness needed to support the organization’s efforts. Google for Non-Profits has great tools to help you tell your story.

    Products Include:

  • YouTube- broadcast your cause through video and collect donations via an embedded donate button
  • Google Earth Outreach- visualize your cause through mapping applications
  • Learn how NRDC used Google tools to raise awareness for their cause

    3. Improve Operations

    Google applications include unique tools which will help non-profit organizations run more efficiently on their tight budgets. These apps are meant to help improve operations and communications within the firm.

    Product Include:

  • YouTube- broadcast your cause through video and collect donations via an embedded donate button
  • Google Apps for Non-Profits- free access to Google apps including Gmail, Google Calendar, Google Docs, and others
  • Sites- create a fully functioning website or wiki in minutes
  • Learn how Samasource used Google tools to improve operations

    We’d love to get your thoughts on Google for Non-Profit? Have you used Google apps before? Do you find them useful?


    Erik is a perpetually curious social innovator. As a serial entrepreneur, Erik knows a thing or two about change. As a co-founder of SocialEarth, Erik hopes to channel his passion for social advocacy into an innovative venue of social awareness for others.

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