With #GivingTuesday and the holidays quickly approaching, you are probably trying to figure out a fun, easy way your company and its employees can give back to the community this holiday season. Have you considered crowdfunding?
Crowdfunding is a form of peer-to-peer (P2P) fundraising. If you have ever participated in an event like Relay for Life, a 5k fun run, or similar event where individual fundraising is combined with team fundraising, you have participated in a crowdfunding event. What if your company could apply the concept of crowdfunding to its employee giving program? You can!
This guide will:
- Educate you about crowdfunding, a form of peer-to-peer (P2P) fundraising;
- Offer crowdfunding best practices and advice;
- Provide a roadmap to help you effortlessly create and implement a crowdfunding campaign for your company’s employees to participate in for #GivingTuesday or your other holiday giving campaigns; and
- Empower you to measure and report your company’s 2015 #GivingTuesday/Holiday giving campaign results with ease.