Helping the World’s Children with Twitter

Posted by on July 30, 2009 in Africa, Featured, PR+Social Media

ChildFund International Girl-reading-name-cards

When ChildFund International changed their name from Christian Children’s Fund starting the beginning of July, they wanted to show the organization’s 100% commitment to helping children in poverty-stricken areas around the world, which they have done since 1938. ChildFund kicked off the name change with a Twitter contest. For every 200 followers @ChildFund received, a gift of agricultural love and hope from the organization’s gift catalog was donated to children in need.

The gifts went directly to helping children in Gambia, Zambia, Kenya, and Ethiopia, with a different need in each country. Gambia needed chickens for a school, Zambia needed a goat for a family farm, mango trees were required in Kenya, and vegetable seeds aided children in Ethiopia.

ChildFund’s dedicated supporters proved to be up to the challenge. Over 2,300 Twitter users now follow @ChildFund, enough to give 11 much-needed gifts.

ChildFund Twitter

In the coming months, ChildFund will deliver and record the response to the gifts. ChildFund employees will take pictures and video showing the huge impact that each of these 11 gifts will make in changing lives, and communities, for the better. Follow the change at www.twitter.com/ChildFund.

ChildFund International

ChildFund Logo

ChildFund International exists to help deprived, excluded and vulnerable children have the capacity to become young adults, parents and leaders who bring lasting and positive change in their communities.


Tristan Pollock

Co-founder of SocialEarth and Storefront. AngelPad alum. Ex-BestBuy.com.

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