Last month, JetBlue New York’s Hometown Airline™ and TERRA® Real Vegetable Chips, part of The Hain Celestial Group, Inc. revealed the T5 Farm™ – a blue potato farm and produce garden at New York’s John F. Kennedy International Airport. An experiment in ‘farm–to-air’ innovation, the farm will promote New York agriculture and enhance the JetBlue customer experience. The T5 Farm was created through a partnership between JetBlue and TERRA brand, with support from GrowNYC Partners and the Port Authority of New York and New Jersey.
The TERRA brand is known for providing JetBlue’s signature TERRA Blues® which are available for free on every JetBlue flight. The T5 Farm will yield blue potatoes like those used to make the TERRA Blues. TERRA Blues have been the official snack of JetBlue since the airline launched. Last year, JetBlue distributed more than 5.7 million bags of its signature TERRA Blues.
The T5 Farm is more than a new green space; it will serve as an agricultural and educational resource for the community. The harvests will help JetBlue become more self-sufficient, with the goal of providing herbs and produce for use in some of T5’s restaurants and eateries and the blue potatoes eventually finding their way back in TERRA Blues served onboard. Items from the T5 Farm will also be donated to local food pantries.