A People for the Ethical Treatment of Animals (PETA) video shows rabbits having their fur ripped off and screaming in pain. The video, a result of an undercover investigation, is having a big impact in the fashion world. Well known retailers have announced that they are halting the production of angora products. Those retailers include H&M, Gap, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Van Heusen, Marks & Spencer, and Esprit.
The investigation included nine angora farms in China, which is the source of 90 percent of the worldâ€™s supply of angora fur. No penalties for animal abuse exist in China, and regulation of rabbit farms is also lacking. The video revealed that cruelty is inherent in the process of Chinese angora production. The process includes rabbits having their front and back legs tied. Hundreds of rabbits are crammed into cages where they remain during their lifetime. They are only removed every two months to have their fur ripped off. After having their fur ripped off, the rabbitsâ€™ skin is red and they are in shock as they are put into tiny wire cages which harm their feet. The majority of them donâ€™t live beyond three years old and if they do live, many of them are killed by having their throats slit. As many as 50 million rabbits live in these conditions.
PETA released the video the week before Black Friday, the biggest shopping day of the year. The timing was on purpose. As PETA Executive Vice President Tracy Reiman said, â€œPETA is appealing to shoppers this holiday season.â€ Reiman urged consumers to read labels on sweaters and scarf, and if angora is listed on the labels â€œleave the item on the rack.â€
Since PETA released the video, companies have released statements about halting production of angora products. H&M, which is in 43 countries, stated on November 27, that it will â€œimmediately stop the production of all angora products until we have secured that our strict Product Policy is being followed.â€ The clothing retailer also stated that it â€œdoesnâ€™t accept that animals are treated badlyâ€ because the company only allows â€œproducts made of angora rabbit hair from farms with good animal husbandry.â€ H&M will â€œaccelerateâ€ inspections of its sub-suppliers and is allowing customers to return angora products bought at one of its stores for a â€œfull refund.â€
Esprit announced on November 29 that the international fashion brand, which is in over 40 countries, â€œstopped sourcing angora woolâ€ until â€œcontrol and transparency can be obtained in the angora wool supply chain that assures proper animal husbandry.â€ Charles Dickinson, Espritâ€™s Head of Global Quality Management & Sustainability, made it very clear that the company â€œdoes not accept methods such as live plucking within its production.â€ Dickinson believes that a brand has the responsibility â€œto maintain a compliant supply chain and to take appropriate action if one of the stakeholders fails to adhere to the standards.â€
Gap Inc. is the latest company to announce it will halt production of angora products, and it made the announcement via Twitter. The company tweeted: â€œWe’re suspending placement of orders using angora & investigating further. We take animal welfare seriously. Thanks for speaking up.â€ Gap Inc. owns brands that include Gap, Old Navy, and Banana Republic, and has a global presence.
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