Many of us want to help the environment and produce tangible results in the process. But how to do that is a challenge. Tapping into the power of online social networking, myActions provides a neat platform solve that dilemma and to make our intentions into actions.
Itâ€™s pretty cool the way they do it. myActions creates communities where members can share their actions with their online friends. That sounds good but, whatâ€™s even better is that for every action taken, a donation is made to a cause the user chooses, such as AZA Conservation Endowment Fund and EAZA Fund. The sponsoring comes from myActionâ€™s partnering with a range of organizations, including municipalities such as Ohio Valley, nonprofits (Net Impact) and brands (EKOCYCLE).
A case study: thanks to a partnership with zoos, city government and regional business across the Ohio Valley, with sponsorship from Johnson & Johnsonâ€™s Care to Recycle initiative, myAction is carrying out a campaign to inspire one million green shared actions by Earth Day on April 22. Itâ€™s already reached 250,000 since the launch six months ago. And the sharing keeps growing.
Recently, EKOCYCLE and Global Citizen launched #ADayWithoutWaste, a recycling awareness campaign that aims to inspire and educate people to understand how individual actions can amount to change. Users can register and make a one-day commitment to zero waste and then share and measure the impact of their actions on the myActions platform. As a reward, users get the chance to win free concert tickets through the Global Citizen Tickets Initiative and the Global Citizen Nights concert series.
Itâ€™s win-win situation all around. The public engages in real-world green actions, inspire others by sharing and connect with companies and organizations that are committed to promote sustainability as well. Itâ€™s Earth Day every day.
Image source:Â myActions
– See more at: http://www.justmeans.com/blogs/myaction-social-networking-for-the-planet#sthash.ruW6ULsD.dpuf