Keep America Beautiful and the Ad Council have launched a new online game called Super Sorter to help people understand how items can be sorted and pushed to be recycled. The game is part of the I Want To Be Recycled public service campaign.
Created by St. John & Partners, Super Sorter takes place in a material recovery facility (MRF) where mixed recyclables are separated. The goal of the game is to sort all of the materials in the queue so that all of them get a new lease of life. Those who complete all seven levels are upgraded to Super Sorter status.
The “I Want To Be Recycled” campaign is part of a growing legacy of environmentally-focused public service announcements (PSAs), targeting sporadic recyclers and aiming to generate awareness and understanding of how, where and what to recycle.
The Super Sorter game hopes to tap into the massive potential of a new generation of environmental stewards as data shows that 97% of teenagers play computer, web, portable or console games.
Keep America Beautiful has a network of more than 1,200 affiliate and participating organizations, including state recycling organizations. It offers solutions that create clean, beautiful public places, reduce waste and increase recycling, generate positive impact on local economies and inspire generations of environmental stewards.
Image credit: I Want To Be Recycled
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