New online tool launches to help social entrepreneurs turn ideas into action

Posted by on December 1, 2011 in Entrepreneurship, Featured, How-To, Strategy

SoJo, short for Social Journal, is today announcing the launch of its public Beta. SoJo is an online learning tool that supports youth passionate about social change by providing them with the tools and informational resources necessary to take action and build social ventures.

“There is no shortage of individuals with good intentions who desire making the world a better place, however good intentions alone are not enough to change the world. Most often the hardest part in taking action is starting,” said SoJo Founder, Kanika Gupta. “SoJo effectively helps youth to begin their journeys of social entrepreneurship by simplifying the process of building a social venture.”

Partnered with the Ontario College of Art and Design University, MaRS Discovery District, and the Leader to Leader Institute among other institutions, SoJo designed an online experience that is highly interactive, intuitive and custom to each users’ unique needs. SoJo is a pioneer and leading example of a product that bridges the gap between technology and social enterprise.

Inspired from Gupta’s personal struggles as a social entrepreneur over the past decade and academic research, SoJo fills a much needed gap in the online content management and social entrepreneurship worlds.

SoJo is proud to launch in collaboration with the SociaLIGHT Conference. “We are excited to partner with SoJo. Our participants were inspired by great speakers and conversations among fellow delegates. They now have a tool that will enable them to take action. Post-conference engagement is often a challenge, however we are positive that a year from now our participants will still be engaged in their ideas and some of whom will go on to build ventures with SoJo’s assistance,” said SociaLIGHT Conference producers Dan Jacob and Theresa Laurico.

SoJo’s public Beta is available at

About SoJo
SoJo ( is the foremost online destination to inspire and empower youth to dream big and engage in social entrepreneurship. It empowers users with the tools and resources necessary to create social ventures.

Follow SoJo on Twitter @The_SoJo

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