Raising awareness at Cabbagetown Festival

Posted by on September 11, 2011 in Asia, cause marketing, Green, PR+Social Media

From left of centre is Ellen Michelson, the first Green Party member who attended one of my presentations earlier this year.

On Saturday, September 10, while spending most of the day volunteering at the Green Party table at the Cabbagetown Festival, a neighbourhood street fair held at the beginning of September in Toronto, Ontario, I took the opportunity to raise awareness for Adopt a Village in Laos. Sharing the table with campaign literature, I set up my small Adopt a Village in Laos display and then interacted with passersby whenever I could. Overall, the day proved to be a great success in terms of exposure and responses from people.

The association with the Green Party has been an interesting one. Ever since the first Green Party member, Ellen Michelson, attended one of my presentations earlier this year, an informal relationship has  been gradually establishing itself. An awareness of my volunteer work and Adopt a Village in Laos itself have slowly been permeating through this political party. Much of what I am doing for Adopt a Village in Laos and what Adopt a Village in Laos represents strongly reflect one of the Green Party’s most basic tenets: doing social good.


It is said that a journey begins with a single step. On Tuesday, July 7, 2010 my journey to Laos began when I met Mike Yap, who introduced me to the Adopt a Village project. Having always been fascinated by other cultures, I was immediately captivated by the concept. In mid-August I visited Port Hope, where Mike and Steve Rutledge, who is the other half of the driving force behind this humanitarian effort, reside. That weekend I listened to Steve talk with great enthusiasm about their work. I became more and more intrigued. On Canadian Thanksgiving weekend, I visited them again. That Saturday night I had the honour of attending their presentation/fundraiser for the Adopt a Village in Laos project at the beautifully restored Capitol Theatre in downtown Port Hope, Ontario. Having never had their presentation/fundraisers captured on video before, I volunteered to record this event with my iPhone. When I returned home, I would edit it and then upload it to YouTube in hopes of raising awareness of their work to a larger audience. From that weekend I came away glowing inside with a wonderfully positive energy. Inspired, I made a commitment to myself and to Mike and Steve that I would help them with their endeavours. Since that time, I haven't disappointed. Please visit my personal blog, My Journey to Laos, at http://myjourneytolaos.blogspot.com to see how I have been trying to help them raise awareness for their cause. Ultimately, I will go to Laos and experience for myself all the great work which they have done and continue to do.

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