JoinÂ @3BLMedia,Â @SusanMcP1, and@davidcoethicaÂ to explore why social innovation should be at the heart of your CSR approach. Learn about great real world examples and gain a better understanding why collaboration will beÂ theÂ innovation frontier in 2014.
Three take-aways you can expect from #3blchat:
– Specific examples of collaboration that are leading to positive social change
– How brands are taking on the role of advocacy
– How it’s no longer about recycling, writing checks, and turning off the lights – but rather about building sustainability into the core business, product development and future planning
Date:Â December 17, 2013
Time:Â 1pm ET / 6pm GMT
To register, send this tweet:
“Looking forward to the #3BLchat: Social Innovation and CSR: The New Frontier with @3blmedia and @SusanMcP1 on Dec 17Â http://3bl.me/9gxpzt.”
Follow #3BLchat, @3BLMedia and @SusanMcp1 to join the conversation and be sure to include the hashtag #3BLChat in your tweets.
Susan McPhersonÂ is a serial connector, passionate cause marketer, angel investor, and corporate responsibility expert. Recently, she launched McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, and continues to consult forÂ FentonÂ as a strategic advisor. Sheâ€™s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 20+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship’s Annual Summit, Sustainable Brands, and Committee to Encourage Corporate Philanthropy’s Summit. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.
Currently, McPherson invests in, and advises technology start-ups, includingÂ ZADY,Â TheLi.st,Â Positive Luxury, Lover.ly, and The Daily Muse. She serves on the boards of 10Ã—10, a social action campaign/platform funded by Intel to expand girlsâ€™ education in the developing world andÂ Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses. She is also a member Social Media Weekâ€™s New York Advisory Council. Additionally, she serves as an adviser to several non-profits, including Girls Who Code, Plant A Fish, Sheâ€™s The First, The Adventure Project, and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40 and Fast Company’s 25 Smartest Women of Twitter.
David ConnorÂ is 3BL Media’s VP of Media Engagement. He has over 16 years experience inÂ CSR as a strategist, entrepreneur and communicator. Prior to his role with 3BL he Founded Coethica, a UK based consultancy promoting an opportunity focused approach to CSR, and especially to smaller businesses.
Please contact David Connor for more information or to send your questions in advance: