Socially Responsible App Helps Protect Wild Animals

Posted by on May 10, 2012 in Asia, Green, Tech

A new socially responsible application for smartphones makes it easier for people interested in helping protect wildlife in Cambodia, which is a hotbed of illegal animal trading.

The Wildlife Alliance has launched Wildlife Watch Cambodia. The application provides information about Cambodia’s animal species with photos and background information, besides the names of markets where animals may be for sale. Users can add animal pictures to the database and watch informational videos with Jeff Corwin. Besides, users can add to an interactive map of wildlife trafficking by feeding information they may across in loco to the Wildlife Rapid Rescue Team.

The Wildlife Alliance has been working to end wildlife trafficking in Southeast Asia since 2001. The application is a great weapon to involve the public to stop this atrocity committed against animals. The organization says illegal wildlife trading involves tens of thousands of species and is estimated to be worth between $5 and $20 billion annually. Southeast Asia is where most of this destructive trade takes place, hence the NGO’s choice to focus there. But other countries like Brazil and Peru also have a massive wildlife trafficking problem and news stories of seizures are commonplace.

The Alliance is not the first organization to tap the power of mobile communication to produce socially responsible applications for animals. PETA, probably the most internet-savvy of all animal defense NGOs, has been using the internet to expand its crowdsourced brand of activism since the early days of the internet revolution. It launched itstrademark app early in 2011 and users can download it to get action alerts, donate and other activities.

Now, for those looking to adopt an abandoned pet in the US, PetFinder is an app that extends the service of this adoption service to the on-the-go generation. Its mission is simple: to link potential adopters to animals in need. The application features a web search engine plus “Happy Tails” stories from Petfinder users who tell their happy adoption stories. A GPS tool can help users to locate the pets nearest them.

Image credit: WildlifeAlliance 

Antonio Pasolini is a Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He also edits, a top web destination for news and comment on renewable energy and, a recycled paper bag/magazine distributed from health food stores in London, formerly his hometown for over a decade. He is also a happy herbivore.





Justmeans is the world’s leading source of information and connections for the sustainable business industry. Founded in 2008, the company rapidly grew its online community of practitioners, investors, journalists, activists, and students to 250,000 registered users. A wide variety of companies rely on Justmeans news distribution services to create, distribute, and analyze performance on media releases related to social and environmental performance. Justmeans is also the publisher of the Social Innovation Awards and a number of leading conferences in the sustainable business industry.

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