Welcome back! I thought nothing could be better for our second week of socially conscious book recommendations then a book that talks about changing the world.
In The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, John Elkington and Pamela Hartigan discuss a new breed of “unreasonable” social entrepreneurs who will change the world to adapt to their needs. Needs that will help people all across the globe.
The authors also look at new business models that are molding social economies in hundreds of countries.
Projects like the Aravind Eye Care System in India, the Social Stock Exchange in Brazil, One Laptop Per Child in the United States and the Marine Stewardship Council in the United Kingdom are just a few of the change models that are looked at in-depth.
This book is a great read for anyone interested in, or aspiring to be in, the social entrepreneurship field. Learn from the ideas that have already made a significant impact.
Grab a Kindle or an old fashioned paperback and start reading!