The Socially Conscious Book Club (Week 2): The Power of Unreasonable People

Written by on May 24, 2009 in Book Club, Education, Featured - 4 Comments

The Power of Unreasonable People

Welcome back! I thought nothing could be better for our second week of socially conscious book recommendations then a book that talks about changing the world.

In The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, John Elkington and Pamela Hartigan discuss a new breed of “unreasonable” social entrepreneurs who will change the world to adapt to their needs. Needs that will help people all across the globe.

The authors also look at new business models that are molding social economies in hundreds of countries.

Projects like the Aravind Eye Care System in India, the Social Stock Exchange in Brazil, One Laptop Per Child in the United States and the Marine Stewardship Council in the United Kingdom are just a few of the change models that are looked at in-depth.

This book is a great read for anyone interested in, or aspiring to be in, the social entrepreneurship field. Learn from the ideas that have already made a significant impact.

Grab a Kindle or an old fashioned paperback and start reading!

Tristan Pollock

Co-founder of SocialEarth and Storefront. AngelPad alum. Ex-BestBuy.com.

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  • http://unreasonableinstitute.org Daniel Epstein

    This book is a must read. It is what inspired much of the branding and model behind the Unreasonable Institute. I don’t think it is only a must read for those interested in, or aspiring to be in, the social entrepreneurship field, I think it is a must read. Great choice guys, anyone who hasn’t read it will love it!

  • Tristan

    Thanks for stopping by Daniel! I completely agree, great point!

  • http://www.outlandishmusings.com Rehabc

    How do I contribute to this Book Club…? I have written a similar post on a social entrepreneurship based book here :
    http://biblioworm.blogspot.com/2008/11/leaving-microsoft-to-change-world-by.html

  • http://www.socialearth.org Erik

    Hi Rehab,

    Thanks for following the book club. Tristan recently sent you an email per your request. Let us know your thoughts.

    Thanks,
    Erik