Why are you engaging in social media? Is it to get people to make donations? To share with others? To learn more about the problem you are trying to solve? To get monthly supporters? To get social fundraisers? Any one of these, and others, may be the answer Â to the question but the key is to be upfront and consistent with why you are there and what you want your audience to do.
We’ve all seen it. The fun contests, the photo sharing, the information and friendly tone. And then? Make a donation by going here that will help us do this. That undermines everything else you’ve been doing in your fun, easy-going, engaging tone! If you are on Facebook to gain donations, fine, don’t hide it. Ask people. Ask often. State your case. State what the donations will do. Report back on what they will do. Have matches. Have challenges. Thank people. That’s all fine and good, if people know that’s what you are doing they can choose to engage or not.
The social contract is all about one thing; trust. The charitable sector is essentially a trust economy so the more you have of it the better off you’ll be and you should not trade that trust for anything! Asking people for money or to get involved doesn’t break trust. Baiting and switching people or acting inconsistently is what breaks trust.
So be fun and engaging, or not. So ask for donations and support, or not. Regardless of what your social contract is be upfront about it and consistent with it. Build trust and don’t violate your social contract.